We are a Venezuelan company founded in 1992 in Guatire, Venezuela, with the purpose of manufacturing safety, protective and work footwear.
Benefits of strategic planning
Planning promotes managers direction and guidance to carry out their activities effectively. Planning is a coordinated effort that is carried out in order to meet objectives and realize various organizational purposes. Setting goals and choosing the best way to achieve them is the main function of planning, as well as designing the activities and processes to follow to achieve those goals and identify the people in charge who will undertake the corresponding actions.
Forecasting is an essential part of the planning process, it means looking to the future and predicting what might happen. The analysis of the environment helps to contemplate the economic, political, technological, legal, and social risks, among others; besides analyzing the clients, suppliers, market and status of the organization before said elements.
On the other hand, if the strategic framework of the organization is taken into account, the planning contemplates the overall strategy of the company, that is, it involves all the organizational areas and departments of the same. Strategic planning seeks to create strategic objectives that create value for shareholders, customers, and other interested parties.
No matter the size of the organization, planning implies better performance. Here are some benefits of strategic planning:
Planning is a continuous and flexible process, once the objectives have been met, managers and managers must propose new goals. Likewise, the plan should allow for changes and corrections when necessary, adaptation is the key to successful strategic planning.
Source: Sainz, J. (2003). Strategic Plan in practice (1st ed.). Spain: Editorial ESIC.
Membrado, J. (2007). Advanced methodology for planning and improvement (1st ed.). Spain: Diaz Santos.